The thing is: everything has always cast everything else in a new light. If you know that Shakespeare and Cervantes died on the same date, it gives you a new understanding of both authors and their worlds. If you know that despite that, they died 11 days apart, it sets each of them into relevant political and religious contexts as well.
We’ve always known that a customer’s understanding and reaction is not the same as the business’s. You can’t say “Buy this, it will be really good for P&G if you do.” You have to reach into their minds and tell them why it will benefit *them*. One of the least valued, but most important, aspects of the digital worlds is that it allows multiple viewpoints to find ways to express and to be heard. The more angles you can bring to bear as you create new intersections in that web, the more complete and useful it is to all concerned.
ktalbers
