We often talk about UX and interactive business strategy as though the only elements were design, technology, business, and users. This is true, to some extent. But each of those is an aggregate of manifold other elements, all of which reflect upon one another and on the other high-level elements; all of which alter one another and their relative positions. While it’s easy to talk about all this at the high level, to truly do the work you set out to do –whatever that may be — you must constantly remain aware of the effects of each move you make on all the other pieces of the opus. High-level user strategy takes us light years beyond the dictation that used to occur in media; but the more deeply we can work, the more dramatically the results can be seen.
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Authors I Quote From
ktalbers
